A case of repositioning: the need to spread the new positioning at all company levels. Focus Management provided support to the company in mapping the marketing activities, in verifying their consistency with respect to the strategic orientation and the definition of “migration” operational plan.
The careful design of the research plan, the adoption of rigorous tools for gathering and processing information, enables Focus Management to propose analytic paths that are the always original, strictly tailor-made and aimed at generating new market knowledge.
The planning activities can involve both the launch of a new product, with the definition of the product, of pricing and of the distribution and communication policies, as well as the launch of a new distribution formula or a new service.
Thanks to the wide range of skills acquired over time, Focus Management is able to offer true managerial coaching, assisting managers and entrepreneurs even in the implementation phase of marketing policies, monitoring the results and benefits achieved.