Technology & Innovation

In un ambiente ipercompetitivo – come quello che stiamo vivendo, anche per via della contrazione dei consumi – risulta sempre più strategico per le imprese accrescere il contenuto innovativo della propria offerta, ciò sia per consolidare la soddisfazione dei clienti e la loro fiducia, sia per differenziarsi in modo significativo dai concorrenti ed evitare i rischi della commoditization trap. I professionisti di Focus Management, anche grazie alle loro competenze distintive in merito alle nuove tecnologie e ai canali digitali, sono in grado di affiancare l’impresa in tutte le fasi del processo innovativo, dalla generazione delle idee, al concept test, sino all’implementazione e al market launch.

Trascina lateralmente per scorrere tra le case history.

Introducing apps and technology during consultative selling processes

A case of collaboration between industry and distribution, based on the technological dimension: a new way of experiencing the channel relationships and convey added value along the supply chain. Focus Management worked side by side with the Customer during the launch of a new technology functional to facilitating the relationship between trade and final customer, in a view of up-selling.

Identifying opportunities and channel strategies for an innovative product

A case of Marketing & Retailing Mix Definition: the need to differentiate the approach for first movers and followers. Focus Management provided assistance to the Client in structuring the individual marketing and retailing mix levers in order to effectively support an innovative product.

Structuring Fidelity Collection Management in digital form

A case of loyalty management: the need to reinterpret the company’s relationships with its customers in digital form. Focus Management’s team of consultants worked side by side with the company, which operates in the sector of FMCG, in developing the entire loyalty program, from the planning to the monitoring.

Developing hi-tech in the healthcare sector

A case of development paths: the need for a company operating in the healthcare sector to find partners able to support its growth. The Finance team of Focus Management worked side by side with the Client company, characterized by a strong innovative matrix from the technological standpoint, in identifying potential partners and in estimating and presenting the mutual opportunities.

Digitalizing a flyer in the pharma chain

A case of go-to-market: a company’s desire to offer a digital tool to the pharmacy channel. Focus Management worked side by side with the Client in evaluating the opportunities associated with the world of pharmacies, in identifying potential partners and in presenting the target companies.

Developing an institutional web and booking site

A case of digital marketing: the need to define a digital strategy in the tourist sector. By exploring the online behaviours of the final customers, Focus Management developed the new web architecture for the Client company, by combining a rich web experience and simple use.

Facilitating the industry-trade relationship

A case of relational marketing at the B2B level: the need to develop a web-based tool that could be easily enjoyed by professional users. Focus Management tested the portal/tool by directly involving the customer of the Client company, identifying the actions needed for the launch and as well as the preparatory actions for continuous improvement in the medium-long term.

Identificare le opportunità e le strategie di canale per un prodotto innovativo

Un caso di Marketing & Retailing Mix Definition: il bisogno di differenziare l’approccio per first mover e follower. Focus Management ha supportato il Cliente nella declinazione delle singole leve del marketing e del retailing mix per supportare in maniera efficace un prodotto innovativo.

Facilitare la relazione industria-trade

Un caso di marketing relazionale a livello B2B: il bisogno di costruire uno strumento web-based fruibile con facilità dall’utente professionale. Focus Management ha testato il portale/tool coinvolgendo direttamente i clienti dell’azienda Cliente, identificando le azioni necessarie per il lancio e quelle propedeutiche ad un suo continuo miglioramento nel medio-lungo periodo.

Costruire institutional web e booking site

Un caso di digital marketing: la necessità di definire una strategia digitale nel mondo turistico. Focus Management, esplorando i comportamenti online dei clienti finali, ha definito la nuova architettura web per l’azienda Cliente, combinando ricchezza della web experience e semplicità di fruizione.

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